We love seeing summer’s graceful butterflies flutter from flower to flower in search of nectar. Their wings are a gentle reminder of our fragile and complex natural world. As we are always conscious of our responsibility to treat the environment with care, two delicate butterflies se emed the perfect choice for our logo. They also symbolise the theory known as the butterfly effect, which lies at the very heart of our philosophy.
The butterfly effect suggests that just one small change in a complex system can make a big difference elsewhere.
At natilia, we believe that everything in nature is interconnected: every action we take has a direct and indirect effect on other people, on the environment and ultimately on our planet. So when we make small changes in how we use our natural resources, we can make big differences to our natural world.
Our botanically-based, natural skincare range contains the purest, highest quality ingredients, all very carefully chosen for their amazing skin benefits. We source our botanical extracts and oils from plants that have equally amazing benefits for our natural world too – especially bees and butterflies.
Fields growing specially planted native crops such as borage, echium or calendula, provide us with the most precious botanical oils and extracts for our natural skincare range. They also provide a vital food source for bees and butterflies struggling to find enough flowering plants to feed on.
The bell-shaped violet-blue flowers of echium and brightly coloured calendula and echinacea all provide a nectar feast for various species of butterfly.
Borage, also known as starflower is a real bee magnet. Wherever you see borage growing, you’ll hear the industrious buzzing of bees busy collecting pollen and feeding on the nectar, which they also use to make honey for feeding on in the colder months.
And we humans benefit from this: more pollen and nectar means healthier and increased numbers of pollinators. More pollinators mean more pollination and bigger crops of fruit and vegetables such as apples, strawberries, cucumber and tomatoes. Which in turn plays its part in helping to feed a growing global human population.